The US streaming service has had a tumultuous post-pandemic experience, with subscriber counts shrinking and a mixed response to its ad-based subscription service. Netflix has never taken or indicated plans to take legal action against password sharers, but the announcement may strengthen its desire to wipe out freeloaders. The Silicon Valley-based company hopes to “make it easy” for account borrowers to switch to new accounts and for families to create ‘sub-accounts’ that would pay towards the subscription.Īccording to research from Digital i, a quarter of UK Netflix subscribers are believed to share account passwords. Netflix announced plans to crackdown on account sharing from 2023 following on from trials that increased subscription fees for accounts used in multiple homes. “There are a range of provisions in criminal and civil law which may be applicable in the case of password sharing… these provisions may include breach of contractual terms, fraud or secondary copyright infringement, depending on the circumstances,” the IPO stated. Netflix’s plans to crack down on password sharing have been boosted by the Intellectual Property Office’s (IPO) announcement that the distribution of logins may be illegal.
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